Time Spent on Social Media Surges

Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

Overall traffic to social networking sites reached 307.4 million unique visitors in December 2009, up 27% from 2008 levels, according to the study. 

Social networks and blogs were the most popular online category when ranked by average time spent in December, followed by online games and instant messaging, Nielsen found.

With 206.9 million unique visitors, Facebook was the top social networking destination in December 2009 among the countries studied, with 67% of social media users visiting the site during the month.

Looking for real-world examples of businesses achieving their social media marketing goals? Our 47-page case-study collection, Facebook Success Stories, shows you how to increase brand awareness, target specific markets, promote new products, and create communities that engage users. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

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