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Mobile Social Networking Surges

March 5, 2010

Nearly one-third (30.8%) of smartphone consumers accessed social networking sites via mobile browser as of January 2010, up 8.3 percentage points from 22.5% a year earlier, according to comScore.

Meanwhile, access to Facebook and Twitter via mobile browser registered triple-digit growth in the past year.

Social Networking Penetration via Browser

Over one in ten (11.1%) of mobile phone consumers accessed a social networking site via mobile browser as of January 2010, up 4.6 points from a year earlier.

Much of the growth was driven by smartphone consumers, who were over four times as likely as feature-phone owners to access social networking sites via mobile browser (30.8% vs. 6.8%) as of January 2010.

Mobile Browser Access of Facebook and Twitter

On average, 25.1 million mobile users accessed Facebook monthly via mobile browser as of January, up 112% from a year earlier.

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  • by Don Don Sat Mar 6, 2010 via web

    What's the other picture? That is, what's the percentage of users who are not using mobile devices to access social networks?

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