Is Social Media the New Addiction?
Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo.
Younger social media users are most likely to check in with social sites at night: 19% of those under age 25 check in with Facebook or Twitter whenever they wake up during the night, compared with 11% of those age 25+, the study found.
Below, other findings from Retrevo's Gadgetology Report.
Social media connections are on peoples' minds early in the morning: 42% of social media users check in with Facebook or Twitter as soon as they wake up in the morning, and 16% say social media provides them with their morning news.
Some 61% of social media consumers under age 25 check Facebook at least once a day, including 18% who check it every couple of hours.
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Comments
It would have been a good insight to find out how many people don't like when someone they are conversing with interrupts their conversation with a message.
It is important from a business point of view. How about when giving a meeting and various members accept interruptions. How does that affect the rest of the audience.
Sharon makes a good point, but it is nothing new. It is simply disrespectful to take a message while meeting with someone. It happens and has happened in the past all too much with the telephone and it happens now even more, because some people feel reading a text message is okay. It is not.
I have been in meeting with clients when every few minutes they took a phone call, and unbelievably I have been in meetings with vendors when they have done the same. Nothing really changes with people. Technology only makes the rude to be even ruder.
It was a good finding. Now everyone is addicted to these type of social medias and the business development executives must market their product through this media, which in turn gives an exploratory result.