Social Media Important, Not Always Profitable
Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say social media is "innovative and invaluable to their business," but 64.5% say their companies have not increased revenue or profited from using social media, according to a survey from R2integrated.
Meanwhile, over one-third of marketing and business professionals (37.0%) say social media is useful and helpful, but they could live without it:
One-half of marketing and business professionals (50%) say their companies have a defined social media strategy.
Below, other findings from the Social Media Study by R2integrated, which surveyed 262 marketing and business professionals from a diverse range of industries about their perceptions of social media.
Over six in ten marketing and business professionals (60.1%) cite lead generation as their primary reason for using social media. Some 26.9% say they use it to monitor conversations about their brand, and 5.1% say they use it because their competitors do.
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It was funny to read this article as I work for a website that is the answer for gaining revenue through Social Meida. We bridge social networking & e-commerce on Shustir.com - an online marketplace for small businesses, start-ups, entrepreneurs etc... The only "investment" involved in in being active on Shustir is time. It is a completely free service where you can sell your product or service with no subscriptions or transaction fees.
We know that time is a difficult thing to come by in the business world which is why we are creating new features & apps to make it simple & easy for all levels of technical savvy. Hopefully Shustir can be the direct solution to the problem of driving revenue through social media!