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Social Media Use Drives Face-to-Face Interaction

November 1, 2010
  |  4,539 views

Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such increased digital activity correlates to increased social, in-person interaction,according to a study by ExactTarget and CoTweet.

Social media isn't making people less social. Among online adults who say they are using Facebook increasingly, 27% say they meet friends in person more often, compared with 13% who meet friends less often.

Similarly, among those who use Twitter more, 46% say they meet friends in person more often, compared with 7% who meet friends less often.

Below, other findings from the study titled Social Mythbusting, the seventh report in the Subscribers, Fans and Followers research series by ExactTartget and CoTweet.


Email Use Increasing

Asked whether they are using email more or less often, 25% of online consumers say they are now using email more often than they did six months earlier. Only 6% say they are using it less often. Combined, the self-reported stats suggest a net of 19% of consumers using email more often.

Twitter Use


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