Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010.* Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing.

1. Facebook Users Like Brands for Discounts, Social Badging

Why do consumer "like" brands? ExactTarget and Co-Tweet answer the question: Although consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey released in September 2010.

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ABOUT THE AUTHOR
image of Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, dog person, and writer.