Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are highly likely to purchase, according to a study by Foresee Results.

Only 5% of online shoppers surveyed say they are primarily influenced by social media to visit a top retailer's website. Most (38%) cite existing familiarity with a brand, followed by promotional emails (19%) and search engine results (8%).

Below, other findings from The ForeSee Results Report on Social Media Marketing.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...