Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year.
The value of the Apple brand reached $153.3 billion in 2011 (roughly one-half of the company's current market value), up 84% from the previous year, while Google's brand value fell 2%, to $111.5 billion, ending its four-year run at No. 1.
Below, 50 of the Top 100 most valuable global brands:
Apple's rise came on the success of existing and new products (such as the iPad), successful distribution channels (including retail outlets) and "anticipation of a broadened strategy making the brand a trifecta of cloud computing, software, and innovative, well-designed devices," according to the report.
Overall, tech brands dominated the 2011 BrandZ ranking: Four of the five brand leaders are in technology.
IBM ranked second, followed by McDonald's, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile, and General Electric.
Below, other findings from Millward Brown's report, the BrandZ Top 100 Most Valuable Global Brands.