Brand Equity

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Brand Equity: How-to articles covering the latest marketing tactics, tips, and strategies.

The 10 Most Valuable Global Brands in 2017Ayaz Nanji
Apple and Google are the two most valuable global brands, according to recent research from Interbrand.
Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries
The 10 Companies With the Best Reputations WorldwideAyaz Nanji
Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
Brand Equity, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful BrandsAyaz Nanji
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.
Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
The 10 Most Valuable Global Brands in 2016Ayaz Nanji
Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries
Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
The 10 Tech Companies With the Best ReputationsAyaz Nanji
Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
The Media Companies With the Most Brand EquityAyaz Nanji
Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
Brand Equity, Branding, Logos, Marketing Strategy, Naming
Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
The 10 Most Memorable Brand LogosAyaz Nanji
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data

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Brand Equity: Online seminar broadcasts from the best minds in marketing

Building and Unleashing Your Personal Brand in the Digital Agewith Mark W. Schaefer
In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be.
Brand Awareness, Brand Equity, Brand Management, Brand Positioning, Branding, Personal Branding
Managing Your Reputation in a Social Worldwith Christine B. Whittemore
This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers.
Brand Equity, Community, Customer Engagement, Customer Relationships, Reputation Management, Social Media, Websites, Word-of-Mouth
Twitter Power: How to Dominate Your Market One Tweet at a Timewith Joel Comm
Twitter, tweets, tweeps and peeps. It's all over the media right now, but can you really use Twitter to win customers? Yes. Yes, you can.
Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
Brand Metrics: Three Pathways to Measure ROIwith Don E. Schultz
This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts.
Brand Equity, Branding, Collaboration, Metrics, ROI
Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win Customerswith Gregory Pollack
This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

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Brand Equity: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts

Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 with Douglas Metzgar
In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free.
Brand Equity, Marketing Tips, Online Marketing, RSS, Take 10, Word-of-Mouth
Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 with Michael Miller
In this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences.
Brand Equity, Customer Engagement, Marketing Tips, Social Media, Take 10, YouTube
Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 with Michael Miller
Tune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors.
Advertising, Brand Equity, Marketing Tips, Take 10, YouTube

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