Brand Equity: How-to articles covering the latest marketing tactics, tips, and strategies.

• The 10 Most Valuable Global Brands in 2017Ayaz Nanji
  Apple and Google are the two most valuable global brands, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries
• The 10 Companies With the Best Reputations WorldwideAyaz Nanji
  Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
  Brand Equity, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• The Most Loved, Fun, Relevant, Engaging, Social, and Helpful BrandsAyaz Nanji
  Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
• The 10 Most Valuable Global Brands in 2016Ayaz Nanji
  Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• The 10 Tech Companies With the Best ReputationsAyaz Nanji
  Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
  Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
  It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
  Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data

Brand Equity: Online seminar broadcasts from the best minds in marketing

• Building and Unleashing Your Personal Brand in the Digital AgeBroadcast on 3/30/2017 with Mark W. Schaefer
  In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be.
  Brand Awareness, Brand Equity, Brand Management, Brand Positioning, Branding, Personal Branding
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 with Christine B. Whittemore
  This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers.
  Brand Equity, Community, Customer Engagement, Customer Relationships, Reputation Management, Social Media, Websites, Word-of-Mouth
• Twitter Power: How to Dominate Your Market One Tweet at a TimeBroadcast on 7/2/2009 with Joel Comm
  Twitter, tweets, tweeps and peeps. It's all over the media right now, but can you really use Twitter to win customers? Yes. Yes, you can.
  Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Brand Metrics: Three Pathways to Measure ROIBroadcast on 4/5/2007 with Don E. Schultz
  This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts.
  Brand Equity, Branding, Collaboration, Metrics, ROI
• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on 1/12/2006 with Gregory Pollack
  This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
  Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

Brand Equity: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 with Douglas Metzgar
  In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free.
  Brand Equity, Marketing Tips, Online Marketing, RSS, Take 10, Word-of-Mouth
• Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 with Michael Miller
  In this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences.
  Brand Equity, Customer Engagement, Marketing Tips, Social Media, Take 10, YouTube
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 with Michael Miller
  Tune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors.
  Advertising, Brand Equity, Marketing Tips, Take 10, YouTube