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Android Grabs 40% of US Smartphone Market


Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

Apple strengthened its No. 2 position with 26.6% of the smartphone market as of June, up 1.1 PPs from the three-month period ended March. RIM ranked third with 23.4% of market share, followed by Microsoft (5.8%) and Symbian (2.0%).

Some 78.5 million people in the US owned a smartphone as of June, up 8% from the preceding three-month period.

OEM Market: Samsung Still Rules

Device manufacturer Samsung was the top OEM with 25.3% of US mobile subscribers as of June, up 0.8 PPs from the three-month period ended March. LG was second with 21.3% (up 0.4 PPs), followed by Motorola (14.5%) and Apple with 8.9% (up 1.0 PPs). RIM rounded out the top five with 7.9% of marketing share.

Both Motorola and RIM lost OEM market share as of March, down 1.3 and 0.5 PPs, respectively.

Overall, some 234 million Americans age 13 and older used mobile devices as of June.

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

Mobile Content Use Patterns

More people used their smartphone to access a Web browser or social site as of June:

  • 29.1% of the mobile audience accessed social media sites or blogs as of June, up 1.8 PPs from the previous three-month period.
  • 40.1% of subscribers used accessed a browser, up 1.5 PPs from the previous three-month period.

Meanwhile, nearly seven in ten (69.6%) mobile subscribers used text messaging on their mobile device as of June, up 1.0 PP from the previous three-month period.

Downloaded apps were used by 39.5% of the mobile audience, up 2.2 PPs from the three-month period ended March, while 26.9% played games and 19.0% listened to music via smartphone.

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