Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study by GfK MRI Starch Advertising Research, which explores how digital magazine readers respond to ads on the two platforms.
On average, 55% of surveyed consumers who read magazines on tablets "noted" (saw or read) a magazine ad on their device, compared with 41% of those using e-readers.
Tablet ads are even more successful than print ads: Among hard copy ads measured by Starch Research in 2010, the average noting score was 53%.
Below, additional findings from a survey of roughly 7,000 users of magazine apps on tablets and e-readers, by Starch Advertising Research, a unit of GfK MRI.
Take the first step (it's free).
You may also like:
- Tips for Online Listings That Grab Attention and Generate Sales [Infographic]
- The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]
- Amazon for Brands: Top 5 Problems and How to Overcome Them
- The Most (And Least) Effective PPC Channels
- Five Tips on How to Use Influencer Content in Paid Media [Infographic]