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Smartphone Users Frustrated With Mobile Web Experience

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Many mobile users are unsatisfied with the mobile Web experience: 18% of smartphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just OK," according to a new survey from Modapt and Morrissey & Company.

Such dissatisfaction appears to affect banner ad performance: 92% of surveyed smartphone owners say they are less likely to click on a banner ad via mobile browser than desktop browser.

Below, additional findings from a survey of mobile users (95% reported using a smartphone) jointly issued by Modapt and Morrissey & Company.

Navigating websites (40%) and slow downloads (40%) are the biggest challenges among smartphone users, followed by information that's hard to read or find (20%):


Smartphone users rely on their devices most for finding information about businesses (31%) and destinations (30%), but visiting social media sites is the biggest draw for roughly 20% of mobile audiences:

But few smartphone users make purchases via mobile device often (4%) or even sometimes (20%).

 

Nearly one-half (48%) of smartphone users never make purchases via mobile.

Not surprisingly, fully one-half (50%) of smartphone users say they feel less secure about paying for something via mobile browser than desktop browser.

Other key findings:

  • Though 38% of mobile users say their employer relies on its website for business transactions, only one-third say their websites look good (22%) or excellent (9%)on a mobile device.
  • Only 15% of mobile users say their employer publishes a smartphone app.

About the data: Findings are from a survey of 150 mobile phone users in July 2011, conducted jointly by Modapt Inc. and Morrissey & Company. Some 95% of respondents reported using a smartphone; all were highly qualified mobile users, according to the data provider, including IT knowledge workers and members of academia.


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Comments

  • by Bryn Adler Tue Aug 23, 2011 via web

    Even as a web design firm our website gets mobile visitors; point being, if we are, then e-commerce sites are getting exponentially more than that, and they even have the opportunity for mobile buying.

    It's seriously time to consider incorporating mobile web design into any web design project, especially if your customers are using this as a means to buy products.

  • by HCG corporate designs Wed Aug 24, 2011 via web

    I think this survey will look very different in let's say 5 years maximum when Tablet PCs (like iPad) have taken over most households.

  • by AdGeek Tue Aug 30, 2011 via web

    This problem stems from advertisers not having mobile optimized sites- a simple fix to a problem that is killing their mobile user's experience & a great potential stream of new growth for the business.

  • by Mobile Website Group Wed Sep 28, 2011 via web

    The faster download problem is solved with 4g. Standard websites are going to be outdated in the next few years.

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