Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Americans Avoid Businesses With Bad Privacy Practices

February 20, 2012
  |  8,434 views

Most online Americans (90%) say they worry about online privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their online privacy, according to a survey from the TRUSTe Privacy Index Series.

Moreover, 95% of online adults say companies have a responsibility to protect their privacy online.

Below, additional findings from the first Consumer Confidence Edition (1Q12) of its ongoing TRUSTe Privacy Index Series.

Among online adults surveyed, 23% say they always worry about their digital privacy, 21% worry frequently, 46% worry sometimes, and only 10% of adults say they never worry about online privacy.



Among those who always or frequently worry, residents of southern States, and those age 45-54 are over represented.

Many companies take online privacy seriously, and appear to be rewarded: 59% of online adults trust most businesses with their personal information online, somewhat (50%) or fully (9%).

Even so, 41% of online adults say they don't trust most businesses with their personal information online.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!