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Most online Americans (90%) say they worry about online privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their online privacy, according to a survey from the TRUSTe Privacy Index Series.

Moreover, 95% of online adults say companies have a responsibility to protect their privacy online.

Below, additional findings from the first Consumer Confidence Edition (1Q12) of its ongoing TRUSTe Privacy Index Series.

Among online adults surveyed, 23% say they always worry about their digital privacy, 21% worry frequently, 46% worry sometimes, and only 10% of adults say they never worry about online privacy.

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