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Customer Relationships: How-to articles covering the latest marketing tactics, tips, and strategies.
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The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie QaqishPull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
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10 Steps Marketers Can Take to Prepare for 'California's GDPR'Abdul RastagarPhew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for ...
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Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn HernandezIf your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
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Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John MillerThe idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
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GDPR as Opportunity: How to Build Tighter Customer RelationshipsBryta SchulzGDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform ...
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How to Use Webinars to Build Good Customer RelationshipsShane BarkerWebinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
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Three Tests That Can Save Your Marketing Personalization StrategyLindsay McGettiganPersonalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
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Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura ForerKeeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
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What Leads to Bad Brand Experiences?Ayaz NanjiConsumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
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How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett HymanGamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
Customer Relationships: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]by Kerry O'Shea GorgoneMarketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
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60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneKathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.
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True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJoe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.
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Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMusician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
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Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea GorgonePeter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
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Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneDigital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
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Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.
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What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSecrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
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Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAdam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
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How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneB2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
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How-to Articles
- Reversing the Revenue Decline: Three Crucial Steps for Marketing ... by Chris Martinez
- Get Your Message Into the Inbox: The Importance of Warming Up a ... by Gib Olander
- Five Use Cases for AI in B2B Marketing (Beyond Content ... by Dev Ganesan
- We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ ... by Dr. Joel Davis Brown
- How to Safeguard Brand Reputation in an Increasingly Risky ... by Janak Bhawnani