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Pinterest Now No. 3 US Social Network, Surpasses LinkedIn

April 10, 2012
  |  28,449 views

Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise.

Web traffic to Pinterest traffic surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits, Experian reports.

Moreover, visits to Pinterest reached nearly 21.5 million during the week ended January 28, 2012, almost 30 times the number of total visits recorded six months earlier (week ended July 30, 2011).

Pinterest continued to outpace its closest competitor LinkedIn by a healthy margin in March 2012.


Below, the top 10 social sites in Experian Hitwise's Social Networking & Forums category, ranked by total visits* in March:

  1. Facebook: 7.0 billion
  2. Twitter: 182.2 million
  3. Pinterest: 104.4 million
  4. LinkedIn: 85.7 million
  5. Tagged: 72.5 million
  6. Google+: 61.0 million
  7. MySpace: 43.3 million
  8. MyYearbook: 38.1 million
  9. MyLife: 29.7 million
  10. Tumblr: 29.6 million

Below, other selected findings from Experian's 2012 Digital Marketer: Benchmark and Trend Report.

Pinterest Site Demographics


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  • by Rob Castle Tue Apr 10, 2012 via web

    Please take a look at the link for our high school social network, DigitalTown. We actually recorded approximately 31.0 million hits last month to our network of 20,000+ dynamically linked high school spirit websites. According to those numbers, we would be the 9th most traffic social network in the US.

    http://www.marketingprofs.com/charts/2012/7613/pinterest-now-no3-us-social-network-surpasses-linkedin

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