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Google+ Gaining Ground With Brands and Consumers


Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured.

Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.

May 7, 2012 marked the six-month anniversary of Google+ brand pages. The Simply Measured study examines the performance of the Interbrand Top 100 on the social platform over the past three months (February 7 to May 7).  

Below, additional findings from Simply Measured.

Adoption Stats

Adoption of Google+ among the Interbrand Top 100 has leveled off'; however, those brands with a Google+ presence have become more active on the platform: 

  • 64% (64 out of 100 brands) had an active Google+ brand page as of May 7, up from 62% in February.
  • 22% of the brands now have circler counts of more than 100,000, up from 13% three months earlier.
  • More brands are posting frequently: 43% are posting over 3 times a week, up from 15% in February. 

Leading Industries, Brands

As of May 7, auto was the top-ranked industry on Google+ with 2,696,960 circlers, followed by electronics with 1,881,606 and luxury brands with 1,275,603 circlers. 

With 730,831 circlers, Ferrari ranked as the top brand on Google+ as of May 7, followed by H&M with 684,670 and GUCCI with 595,129. In addition, Nike and Xerox both launched brand pages over the previous quarter.

Other key findings:  

  • The gap between the top-22-ranked brands and the rest widened over the past three months. For example, Armani (No. 22) now has 111,000 circlers and Adidas (No. 23) has only 26,000 circlers. 
  • Content engagement is on the rise, up 65% over February levels.
  • Videos and photos are the most frequently posted content, and drive stronger engagement than other formats.

About the study: All data and analysis are from Simply Measured social analysis and reporting for the six months ended May 7, 2012. 

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