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Google+ Gaining Ground With Brands and Consumers

May 14, 2012

Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured.

Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.

May 7, 2012 marked the six-month anniversary of Google+ brand pages. The Simply Measured study examines the performance of the Interbrand Top 100 on the social platform over the past three months (February 7 to May 7).  

Below, additional findings from Simply Measured.

Adoption Stats

Adoption of Google+ among the Interbrand Top 100 has leveled off'; however, those brands with a Google+ presence have become more active on the platform: 

  • 64% (64 out of 100 brands) had an active Google+ brand page as of May 7, up from 62% in February.
  • 22% of the brands now have circler counts of more than 100,000, up from 13% three months earlier.
  • More brands are posting frequently: 43% are posting over 3 times a week, up from 15% in February. 

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