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Facebook Tops Social Login Preferences

May 21, 2012
  |  6,471 views

Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain.

Facebook accounted for 45% of social logins in the first quarter of 2012, followed by Google with 31%:

 

Twitter and Yahoo each accounted for 9% of social logins during the quarter, while LinkedIn and a few other sites accounted for the remaining 3%.

Below, other findings from Janrain's Social Login and Trends Reports, based on data collected from Janrain's Engage platform in the first quarter of 2012.


Two-Year Trends

Facebook's share of social logins has increased steadily over the past two years. Google's share declined moderately during the first three quarters of 2011, but rebounded slightly (2%) from 4Q11 levels as of 1Q12, likely because Google+ rapidly scaled users and adoption, according to the report:


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  • by Mr. Anderson Wed May 30, 2012 via web

    How does Pinterest compare to these numbers?

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