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Black Friday/Cyber Monday Weekend Sparks 50M Tweets

December 4, 2012

During the five days from Thanksgiving to Cyber Monday (Nov. 22-26, 2012), some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to a report by DataSift.

More conversations occurred on Black Friday than Cyber Monday, with tweet activity building on Thanksgiving Day (as promotions went live) and peaking early Friday.

In 2012 overall, Twitter activity related to the Black Friday/Cyber Monday weekend was up from 2011 levels, the report found.

Below, additional findings from DataSift.

Most Active States

Over the five-day period, most social activity was generated by states typically viewed as more "wired," such as California and New York, which generated 15% and 7%, respectively, of Twitter conversations related to Black Friday/Cyber Monday shopping.

However, Texas (8%) beat New York in Twitter activity, while Florida (6%) and Georgia (4%) rounded out the top five states.

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