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Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point

by Lenna Garibian  |  
February 12, 2013

Despite Facebook's dominance among social networking sites, there's considerable fluidity among the Facebook user population, according to a new report by the Pew Research Center.

Two-thirds (67%) of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a break from using Facebook for several weeks or more.

Moreover, 20% of online adults who don't use Facebook say they once used the site, but no longer do so.

Below, additional findings from the report titled "Coming and Going on Facebook," issued by the Pew Research Center's Internet and American Life Project, February 5, 2013.

Taking a 'Facebook Vacation'

Among Facebook users who've taken a break from using the site, a plurality (21%) cite their busy lives as a reason for having done so. Others point toward a general lack of interest in the site itself (10% mentioned this in one way or another), an absence of compelling content (10%), excessive gossip or "drama" from their friends (9%), or concerns that they were spending too much time on the site (8%):

Value of Facebook to Users

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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  • by Vince Pacha Tue Feb 12, 2013 via web

    İnteresting figures, but as these are declarative it must be take with care. What people at Comscore for example think of them ? does it confirm their own measurements ?
    But I think it reflects something we all experiences : with growing number of friends the "feed" is not userfriendly, it doesn't offer a comfortable user experience.
    I think FB noticed it and that search graph is a try to counter this phenomenon.

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