Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from 2% a year earlier, according to an analysis by FreeWheel.
Below, additional findings about non-user-generated video for the fourth quarter of 2012 from FreeWheel, a video monetization company.
Video viewing on devices other than PCs and Macs grew 30% in the final quarter of 2012 alone:
Though video consumption via mobile constitutes is a small proportion of total online viewing, Apple devices dominates mobile viewing—accounting for 60% of all Mac/non-PC viewing in the fourth quarter of 2012.
The iPad accounted for 24% of the overall iOS total, the iPhone accounted for 30%, and iPod touch devices accounted for the remaining 6% of its overall share.
Meanwhile, video viewing via Android devices accounted for 31% of total viewing during the period.