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Video Viewing via Mobile Surging; Apple Dominates

by Lenna Garibian  |  
February 22, 2013
  |  947 views

Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from 2% a year earlier, according to an analysis by FreeWheel.

Below, additional findings about non-user-generated video for the fourth quarter of 2012 from FreeWheel, a video monetization company.

Video viewing on devices other than PCs and Macs grew 30% in the final quarter of 2012 alone:

Though video consumption via mobile constitutes is a small proportion of total online viewing, Apple devices dominates mobile viewing—accounting for 60% of all Mac/non-PC viewing in the fourth quarter of 2012.


The iPad accounted for 24% of the overall iOS total, the iPhone accounted for 30%, and iPod touch devices accounted for the remaining 6% of its overall share.

Meanwhile, video viewing via Android devices accounted for 31% of total viewing during the period.


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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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