The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading conditions, and staffing levels, registered a reading of 56.2 in February 2013, up from 53.8 a month earlier.
Moreover, the headline GMI has now recorded month-on-month improvement for three consecutive months, with marketers in the Asia-Pacific region registering the strongest improvement in outlook.
The Americas remains the most positive region, with its headline GMI showing a strong reading of 59.5, up 1.5 points from January. The headline GMI for Europe also improved, reaching 53.1 in February, albeit remaining slightly less optimistic than the other measured regions.