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Marketing Budgets and Staffing Levels Rising Worldwide

by Lenna Garibian  |  
March 4, 2013

The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading conditions, and staffing levels, registered a reading of 56.2 in February 2013, up from 53.8 a month earlier.

Moreover, the headline GMI has now recorded month-on-month improvement for three consecutive months, with marketers in the Asia-Pacific region registering the strongest improvement in outlook.

The Americas remains the most positive region, with its headline GMI showing a strong reading of 59.5, up 1.5 points from January. The headline GMI for Europe also improved, reaching 53.1 in February, albeit remaining slightly less optimistic than the other measured regions.

The GMI is a monthly indicator of the state of the global marketing industry composed of three components: marketing budgets, global trading conditions, and staffing levels. A GMI reading of 50 indicates no change and a reading of over 60 indicates rapid growth. 

Below, other findings issued by Warc in association with World Economics.

Global Marketing Budgets

The index of global marketing budgets registered further growth in February (51.7) with marketers in the Americas recording the greatest confidence (55.5).

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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