In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year (YOY) growth in mobile advertising spend on the Millennial Media platform, up some 860%, according to the 2012 Scorecard for Mobile Advertising Reach and Targeting (SMART) report.

The employment sector ranked second in mobile ad spend growth (up 523% YOY), followed by travel services (495%), and personal and home services (up 461%):

Below, additional findings from Millennial Media’s 2012 Year-in-Review SMART report.

Retailers and Restaurants Are Top Spenders

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.