Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact.

Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

Overall, 8 in 10 (80%) small business owners say they conduct social media marketing, and among those who do...

  • 82% say Facebook is effective for their business, up 7 percentage points (PPs) from the 75% who said so in May 2012.
  • 29% say LinkedIn is effective, up 19 PPs from the 10% who said so in May.
  • 25% say Twitter is effective, up 18 PPs from the 7% who said so in May.
  • 15% say YouTube is effective, up 12 PPs from the 3% who said so in May.

Among small business owners, Pinterest (9%), Yelp (6%), and Google+ (5%) rank lower in business effectiveness.

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image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.