Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook.

Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

Below, additional findings from the report titled "Always Connected: How Smartphones and Social Keep Us Engaged," sponsored by Facebook, which studied how 7,500 smartphones owners age 18-44 used their devices over the course of one week in March 2013.

Top Applications and Activities

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.