Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.
Below, additional findings from the report titled "Always Connected: How Smartphones and Social Keep Us Engaged," sponsored by Facebook, which studied how 7,500 smartphones owners age 18-44 used their devices over the course of one week in March 2013.
Top Applications and Activities
Across 10 popular applications and smartphone activities, email (78%) is the most popular among smartphone users age 18-44, followed by browsing the Web (73%), and accessing Facebook (70%).
Nearly two-thirds (64%) of smartphone users age 18-44 view maps and directions via their device, 60% play games, 59% conduct general search, 53% share or post photos, and 46% conduct local search.
Smartphones Day and Night