Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.
When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram. Location-based promotions, such as Foursquare check-ins, came in second at 17%, and text messaging was third at 15%.
Below, additional findings from the Constant Contact Mobile Technology Survey:
Mobile Optimized Websites
- 34% of the small business owners surveyed have a mobile-optimized website.
- 70% of these websites are connected to social media platforms.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji