The majority of shoppers (62%) use use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

Moreover, 77% percent of respondents said that they "showroom", which is to visit a brand’s physical location to evaluate products knowing they will buy online at another time. This trend varies by geography, with respondents from the US (71%) a bit less likely to "showroom" and those from Singapore (90%) more likely to do so.

Below additional key findings from the study, The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits, which surveyed 4,000 consumers in the United States, United Kingdom, Australia and Singapore.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji