Moreover, 77% percent of respondents said that they "showroom", which is to visit a brand’s physical location to evaluate products knowing they will buy online at another time. This trend varies by geography, with respondents from the US (71%) a bit less likely to "showroom" and those from Singapore (90%) more likely to do so.
Below additional key findings from the study, The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits, which surveyed 4,000 consumers in the United States, United Kingdom, Australia and Singapore.
The majority of consumers in all countries surveyed expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales.
- Only 8% of respondents use a brand’s mobile app to learn more about a brand, compared with more than one-third who use a search engine on their mobile device.
- 73% of global respondents aren’t checking-in using their mobile devices for deals.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji