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The majority of shoppers (62%) use use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

Moreover, 77% percent of respondents said that they "showroom", which is to visit a brand’s physical location to evaluate products knowing they will buy online at another time. This trend varies by geography, with respondents from the US (71%) a bit less likely to "showroom" and those from Singapore (90%) more likely to do so.

Below additional key findings from the study, The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits, which surveyed 4,000 consumers in the United States, United Kingdom, Australia and Singapore.

Consistent Pricing

The majority of consumers in all countries surveyed expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales.

Mobile Trends

  • Only 8% of respondents use a brand’s mobile app to learn more about a brand, compared with more than one-third who use a search engine on their mobile device.
  • 73% of global respondents aren’t checking-in using their mobile devices for deals.

Social Media Trends

  • A third of respondents said they act on promotions on social media. 
  • More than half of respondents (58%) share positive experiences and seek advice from friends and family when they talk about brands on social media. 
  • Facebook is the most popular platform for sharing experiences—55% of global respondents use the social network when expressing feedback about brands. 

 

About the research: The study was based on data from an online survey conducted in March, 2013, of 4,000 consumers in the United States, United Kingdom, Singapore and Australia.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji