Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.

The report, which was based on a survey of more than 400 B2B content seekers around the world, also found that valued content is widely shared within buyer organizations. Some 28% of respondents share content with more than 100 colleagues and 59% forward content to more than 25 people.

Below, additional key findings from the report, Better Lead Yield in the Content Marketing Field

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji