Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a recent report by the Pew Internet and American Life Project. 

Cellphone owners over a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone. Nearly half (49%) of cell owners surveyed with a household income of $150,000 or more said their phone was an iPhone.

Android and iPhone ownership rates also differ across gender, age, and race.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji