Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a recent report by the Pew Internet and American Life Project.
Cellphone owners over a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone. Nearly half (49%) of cell owners surveyed with a household income of $150,000 or more said their phone was an iPhone.
Android and iPhone ownership rates also differ across gender, age, and race.
Take the first step (it's free).
You may also like:
- Boost Your Open Rates With Messaging Apps [Infographic]
- The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
- When Is the Right Time for Mobile Marketing Messages?
- The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]
- Mobile Wallet Usage Around the World [Infographic]