Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a recent report by the Pew Internet and American Life Project.
Cellphone owners over a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone. Nearly half (49%) of cell owners surveyed with a household income of $150,000 or more said their phone was an iPhone.
Android and iPhone ownership rates also differ across gender, age, and race.
Below, additional finding from the Smartphone Ownership 2013 report.
Ownership Rates by Platform
- The proportion of cell owners who said they own a Blackberry device fell from 10% in 2011 to just 4% in 2013.
- Android owners now account for 28% of all cellphone owners (up from 15% in 2011).
- iPhone owners now constitute 25% of the cellphone owner population (up from 10% in 2011).
Majority of Adults Own a Smartphone
- 56% of all American adults are now smartphone owners.
- 35% have some other kind of cell phone that is not a smartphone.
- The remaining 9% of Americans do not own a cell phone at all.
Seniors Still Lag
- Every major demographic group experienced significant growth in smartphone ownership between 2012 and 2013.
- Seniors continue to exhibit relatively low adoption levels compared with other demographic groups.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji