Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, according to a recent report by Ooyala.

Mobile and tablet viewership now accounts for more than 10% of all online video plays, the most ever recorded in the quarterly Global Video Index, which is based on data from Ooyala’s customer base.

Tablet viewership in particular increased in the quarter, growing 33%.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji