Asked how they expect this summer to compare with last year, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to a recent report by fluent.
Just 30% view the summer months as offering more adventure, through either work or travel, while another 10% are anticipating a disappointing or humdrum summer. Only 20% are ready for a summer that is more fun and less work.
Below, additional key findings from the survey of more than 1,600 College Millennial Consumers (CMCs).
Focused on Real-World Goals