Asked how they expect this summer to compare with last year, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to a recent report by fluent.

Just 30% view the summer months as offering more adventure, through either work or travel, while another 10% are anticipating a disappointing or humdrum summer. Only 20% are ready for a summer that is more fun and less work.

Below, additional key findings from the survey of more than 1,600 College Millennial Consumers (CMCs).

Focused on Real-World Goals

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji