Over 60% of marketers integrate mobile into their marketing mix, and nearly half (48%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report by Chief Marketer.

Mobile marketing budgets increased in the last 12 months for 31% of survey respondents, the study found. Still, less than 10% total marketing budgets are allocated to mobile for 68% of the marketers surveyed.

Below, additional key findings from the report, which was based on a survey of more than 650 B2B and B2C marketers.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji