In the 10 days leading up to unveiling of the new products, consumer sentiment on the Web was 65% positive for Apple. After the event, sentiment was 64% positive—a slight dip but still solidly approving.
The following graphic shows the change in sentiment for Apple from September 1 to September 10 at 12 PM PST (immediately after the announcement of the new products).
Below, additional data from NetBase's analysis.
Before the Announcement
According to the analysis, there were almost 3 million mentions about Apple's new products on microblogs, blogs, and social networks in the 10 days leading up to the event (September 1 - 10).
Overall sentiment ahead of the announcement was 65% positive and 35% negative.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji