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How Consumers Reacted Online to Apple's New iPhones and iOS

by Ayaz Nanji  |  
September 13, 2013

Most consumers online greeted Apple's announcement of its two new phones (iPhone 5S and 5C) and its new iOS (iOS 7) positively, according to a recent analysis by NetBase.

In the 10 days leading up to unveiling of the new products, consumer sentiment on the Web was 65% positive for Apple. After the event, sentiment was 64% positive—a slight dip but still solidly approving.

The following graphic shows the change in sentiment for Apple from September 1 to September 10 at 12 PM PST (immediately after the announcement of the new products).


Below, additional data from NetBase's analysis.

Before the Announcement

According to the analysis, there were almost 3 million mentions about Apple's new products on microblogs, blogs, and social networks in the 10 days leading up to the event (September 1 - 10).

Overall sentiment ahead of the announcement was 65% positive and 35% negative.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by GK Fri Sep 13, 2013 via web

    So basically, the public had a positive view point of the new hardware. It was only the pundits that panned it.

  • by Gracious Store Sat Sep 28, 2013 via web

    The public is always ready to welcome anything new into the market so the sentiments will be high at the announcement of the new products with hope that the new products will have better features and functionality compared to the previous versions

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