Most consumers online greeted Apple's announcement of its two new phones (iPhone 5S and 5C) and its new iOS (iOS 7) positively, according to a recent analysis by NetBase.

In the 10 days leading up to unveiling of the new products, consumer sentiment on the Web was 65% positive for Apple. After the event, sentiment was 64% positive—a slight dip but still solidly approving.

The following graphic shows the change in sentiment for Apple from September 1 to September 10 at 12 PM PST (immediately after the announcement of the new products).


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji