Half of Internet users (50%) say they are worried about the amount of personal information about them that is online—a figure that has jumped from 33% who expressed such worry in 2009, according to a recent report from the Pew Research Center's Internet and American Life Project.

This concern has increased among all demographic groups, and it is especially pronounced with Internet users ages 65 and older and those living in households earning less than $30,000.

Most of those surveyed believe that key pieces of personal information about them—such as photos, email addresses, and birth dates—are available online and are easily accessible.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji