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Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized

by Ayaz Nanji  |  
October 11, 2013
  |  1,302 views

Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent report by The Search Agency.

The agency examined the mobile sites of the Fortune 100 and gave each a score based on five factors: load speed, site format, calculated download speed, social media presence, and app presence.

Site speed in particular was emphasized because of Google's recent mobile best-practices guidelines.

Out of a possible five points—one being the lowest and five being the highest—the average score for the companies in the study was just 2.31.

However, the average score varied significantly by industry, with the mobile sites of telecom (3.26), logistics (2.97), and retail (2.89) companies ranking the highest, and those of wholesalers (1.16), aerospace (1.17), and oil/gas (1.87) scoring the lowest.


Below, additional key findings from the report.

Top-Performing Mobile Sites

  • Coca-Cola and FedEx had the top performing mobile sites of the Fortune 100, tying for first place in the report's ranking with scores of 4.49 out of five.
  • TIAA-CREF and Walgreens tied for third place with scores of 4.24.
  • Liberty Mutual ranked fifth with a score of 4.19.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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