Black Friday and Cyber Monday are two peak revenue days for e-commerce retailers during the holiday season, together accounting for 8.58% of all holiday shopping revenue. However, two periods in early and mid December are as lucrative, and less competitive for consumers' attention, according to a recent report by Custora.

The analysis found that the four days of December 1-4 brought in 9% of total holiday e-commerce revenue in 2012, and December 10-13 accounted for 8.49%, making both periods more rewarding than Black Friday or Cyber Monday.

Below, additional key findings from the E-Commerce Snapshot Holiday Edition, which was based on an analysis of data collected in 2012 from 30 million unique customers and $2 billion in revenue across US retailers in 14 verticals.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji