Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent report by the Online Marketing Institute, ClickZ, and Kelly Staffing.

Moreover, 21% of executives surveyed say their employees are mediocre or weak across all digital areas.

Only 8% of survey respondents say their employees are strong in all areas of digital marketing.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji