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Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF.

The study, based on data from a survey of 10,000 consumers in 13 countries, found that Kenyans are most likely to have made a purchase with their mobile devices in 2013 (97% did so), followed by South Africans (94%).

Brazilians (71%), Mexicans (77%), and Indians (79%), were the least likely to have made a purchase using their mobile devices in 2013, though the majority still did so in each country.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji