Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
Most (65%) organizations (including for-profit corporations, nonprofits, and government agencies) have added social marketing to the list of tasks traditionally assigned to marketing communications professionals.
In addition, one-quarter (25%) of organizations employ an intern to help with social marketing.
Take the first step (it's free).
You may also like:
- The Value in Going Viral (And Five Steps to Improve Your Odds)
- Four Types of Influencers for Your Influencer Marketing Campaigns
- On Social Media, a Little Brand Personality Goes a Long Way
- Instagram Stories 101: What Marketers Need to Know [Infographic]
- Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]