Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
Most (65%) organizations (including for-profit corporations, nonprofits, and government agencies) have added social marketing to the list of tasks traditionally assigned to marketing communications professionals.
In addition, one-quarter (25%) of organizations employ an intern to help with social marketing.
Below, additional findings from the report titled "Structuring a Social Media Team," by Ragan Communications and NASDAQ OMX Corporate Solutions.
Most organizations are still learning about social media: Only 13% of marketing professionals say their team's social media efforts are an "advanced, well-run machine."
Some 65% of marketing professionals say they use social media regularly but have more to learn and accomplish, and 23% describe themselves as "newbies."
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