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Google Android Captures 54% of Smartphone Market; Apple, 35%

by Lenna Garibian  |  
January 7, 2013

Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012.

Nearly 76% of US mobile subscribers used text messaging—the most popular type of content use—on their mobile device (not just smartphones).

Samsung remained the top mobile handset manufacturer overall with 26.9% of market share.

Smartphone Platform Market Share

Some 123.3 million people in the US owned smartphones during the three months ended in November, up 6% from the three months ended in August.

Google Android ranked as the top smartphone platform with 53.7% of market share (up 1.1 percentage points), while Apple's share increased 0.7 points, to 35.0%.

RIM ranked third, accounting for 7.3% of US smartphone subscribers, followed by Microsoft (3%) and Symbian (0.5%).

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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