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Google Android Captures 54% of Smartphone Market; Apple, 35%

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Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012.

Nearly 76% of US mobile subscribers used text messaging—the most popular type of content use—on their mobile device (not just smartphones).

Samsung remained the top mobile handset manufacturer overall with 26.9% of market share.

Smartphone Platform Market Share

Some 123.3 million people in the US owned smartphones during the three months ended in November, up 6% from the three months ended in August.


Google Android ranked as the top smartphone platform with 53.7% of market share (up 1.1 percentage points), while Apple's share increased 0.7 points, to 35.0%.

RIM ranked third, accounting for 7.3% of US smartphone subscribers, followed by Microsoft (3%) and Symbian (0.5%).

OEM Market Share

Samsung ranked as the top OEM with 26.9% of US mobile subscribers for the three-month period ended in November, (up 1.2 points). Apple ranked second with 18.5% (up 1.4  points), followed by LG with 17.5%, Motorola with 10.4%, and HTC with 5.9%.

Mobile Content Use

Some 75.9% of US mobile subscribers used text messaging on their mobile device in November (up 0.3 points). Downloaded applications were used by 54.2% of subscribers (up 0.8 points), while browsers were used by 52.1% (up 0.1 points).

Accessing of social networking sites or blogs increased 0.9 percentage points, to 39.2% of mobile subscribers. Game-playing was done by 33.7% of the mobile audience, while 28.7% listened to music on their phones (up 0.4 points). 


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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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