Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years, according to a survey from Latitude Research.

Moreover, among such mobile devotees, saving time and money are key motivators for shopping with their device:

  • 73% of smartphone owners cite saving time as a reason to shop via mobile.
  • 69% cite saving money.
  • 69% cite the ability to shop on the go.
  • 63% cite the ability to multitask while shopping.

Women tend to appreciate the aspects of mobile that lead to more "productive" shopping, and they're more likely than men to go mobile because it eliminates waiting in line and because it's something they can do while multitasking, the study found.

By contrast, men are attracted to mobile because it streamlines shopping by offering better-curated options—which means sifting through fewer items.

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image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.