Moreover, among such mobile devotees, saving time and money are key motivators for shopping with their device:
- 73% of smartphone owners cite saving time as a reason to shop via mobile.
- 69% cite saving money.
- 69% cite the ability to shop on the go.
- 63% cite the ability to multitask while shopping.
Women tend to appreciate the aspects of mobile that lead to more "productive" shopping, and they're more likely than men to go mobile because it eliminates waiting in line and because it's something they can do while multitasking, the study found.
By contrast, men are attracted to mobile because it streamlines shopping by offering better-curated options—which means sifting through fewer items.