The devices coveted most by consumers surveyed in Brazil, India, Nigeria, and Saudi Arabia are those made by Samsung, which was picked by 32% of respondents as their brand of choice if cost is not a factor.
Nokia was the second most-desired brand (22%), and Apple was third (21%).
Despite its steady loss of global market share over the past few years, Blackberry remains the fourth most-favored mobile headset brand.
Below, additional key findings from the report, which was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
- Nearly half of respondents would pay between $100 and $300 for a phone.
- 15% would be prepared to spend $450 or more.
- However, 29% would not spend more than $100 dollars.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji