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Global Mobile Consumers Prefer Samsung to Apple

by Ayaz Nanji  |  
January 10, 2014

Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.

The devices coveted most by consumers surveyed in Brazil, India, Nigeria, and Saudi Arabia are those made by Samsung, which was picked by 32% of respondents as their brand of choice if cost is not a factor.

Nokia was the second most-desired brand (22%), and Apple was third (21%).

Despite its steady loss of global market share over the past few years, Blackberry remains the fourth most-favored mobile headset brand.

Below, additional key findings from the report, which was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.


  • Nearly half of respondents would pay between $100 and $300 for a phone.
  • 15% would be prepared to spend $450 or more.
  • However, 29% would not spend more than $100 dollars.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Brian Sat Feb 22, 2014 via web

    I am quite surprised that Nokia had such a high percentage given their sales for the past several years.

    Brian Erik Cohn

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