The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds.

The analysis found male consumers' increase in likelihood to purchase was 13.3% greater than that of female consumers, and households with incomes of $0-$100K were 7.1x more influenced than households with incomes greater than $100K.

Younger viewers were most influence by the ads, with consumers under the age of 18 showing a 37.1% increase in likelihood to purchase after watching the broadcast. Those 45-54 were least influenced.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji