Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

WhatsApp by the Numbers: Where It's Popular; Teen Usage Stats

by Ayaz Nanji  |  
February 28, 2014

Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew 230% in North America in 2013, according to a recent report by GlobalWebIndex.

The survey of mobile internet users found 7 million people in North America now use the app, still a relatively small number compared with its active user base in Asia (101 million), Europe (45 million), Latin America (38 million), and the Middle East/Africa (15 million).

In terms of active use—those who say they have used the app in the last month, rather than just having it installed on their phone—WhatsApp can now boast more than 200 million users globally. That's an impressive 175% rise in 2013.

During the same period, GlobalWebIndex found active usage of Facebook fell 15% in North America.

Teen Useage 

  • In a related report, Global Web Index found 25% of 16-19-years-olds worldwide with mobile internet access say they actively use WhatsApp each month.
  • The analysis also found that the app had a 160% increase in use by teens with mobile internet access in 2013.
  • However, teen usage varies significantly by region. In the Middle East and Africa, some 69% of the teen mobile audience is using WhatsApp, compared with just 4% in North America.

About the research: The reports were based on data from an online global survey of mobile internet users.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Kimmy Burgess Sat Mar 1, 2014 via web

    There is no doubt to the fact that evolution of WhatsApp messaging has definitely boasted instant messaging among the all age group, with time it has also gained more popularity than any other apps in market. I believe if it utilized in a proper manner then it will boast the condition of small businesses all over the world.

  • by saran Fri Oct 3, 2014 via web

    A report states that, There are nearly 450 million active monthly users for whatsapp. Which stands first when comparing other instant messaging app. Today mobile has become the new face of social.

    Source -

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!