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Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost.

Other key qualities cited by hiring managers include the following: the ability to collaborate across departments/teams (64.6% say that's important), previous marketing experience (56.9%), a solid understanding of sales and marketing structure (44.8%), SEO experience (38.1%), and video production skills (10.5%).

Below, additional key findings from the report, which was based on data from a survey of 522 manager-level (or higher) marketers.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji