One in five marketing and ad executives (20%) say it has become more common in the past six months for their company to issue counteroffers to employees who have received other job offers, according to a recent report from The Creative Group.

That compares with just 5% of respondents who say counteroffers have become less common and 33% who say there has been no change.

However, over one-third of respondents (38%) say their company still does not extend counteroffers to employees who are thinking of leaving.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji