Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.

The use of mobile devices to access the Internet is up sharply from 2012, when survey respondents said they used the mobile Web for 1.31 hours on average per day.

The report was based on 1Q14 and 2Q14 data from a global poll of Internet users age 16-64.

Not surprisingly, the usage of the mobile Web varies significantly by age: 94% of surveyed people age 16-24 said they are daily users, compared with just 51% of people age 55-64.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji