Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

2015 B2B Content Marketing Benchmarks, Budgets, and Trends

by Vahe Habeshian  |  
October 1, 2014

The secret to content marketing success: document a strategy and adhere to it.

Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.

Just 35% of content marketers have a documented content marketing strategy, although 48% say they have one but it's not documented, the B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study found.

Content marketers who have a documented strategy are eight times more likely (60% vs. 7%) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.

The No. 1 initiative that B2B marketers are working on now is "creating engaging content," the survey also found. That has been a persistent challenge, regularly cited by respondents in the past five years.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via

Twitter: @habesh

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by moises Wed Oct 1, 2014 via iphone

    Do u have an android version of this app MProfs? Please let me know by email

  • by Sherry Hogan Thu Oct 2, 2014 via web

    Content is SO important when it comes to SEO. This type of data is great for those of us who go out in the sales field and talk to customers about the importance of content and search engine optimization. Thanks for sharing!


MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!