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2015 B2B Content Marketing Benchmarks, Budgets, and Trends

by Vahe Habeshian  |  
October 1, 2014
  |  8,337 views

The secret to content marketing success: document a strategy and adhere to it.

Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.

Just 35% of content marketers have a documented content marketing strategy, although 48% say they have one but it's not documented, the B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study found.

Content marketers who have a documented strategy are eight times more likely (60% vs. 7%) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.


The No. 1 initiative that B2B marketers are working on now is "creating engaging content," the survey also found. That has been a persistent challenge, regularly cited by respondents in the past five years.


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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh

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  • by moises Wed Oct 1, 2014 via iphone

    Do u have an android version of this app MProfs? Please let me know by email kurtmoi@yahoo.com....thanks

  • by Sherry Hogan Thu Oct 2, 2014 via web

    Content is SO important when it comes to SEO. This type of data is great for those of us who go out in the sales field and talk to customers about the importance of content and search engine optimization. Thanks for sharing!

    Sherry

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