Marketers have a problem with measuring content marketing.
Business-to-consumer (B2C) content marketers struggle with effectively tracking their content marketing return on investment (ROI), according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
(That's also true of business-to-business (B2B) content marketers, the B2B version of the study found.)
Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI at all, according to the study: B2C Content Marketing: 2015 Benchmarks, Budgets and Trends—North America.
Take the first step (it's free).
You may also like:
- How to Align Sales and Content Marketing Teams
- Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
- The Most Annoying Things About Brands' Content
- How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
- Empathy Mapping for Marketing Content: What It Is and How to Do It Well