More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.

Among this group of active mobile researchers/shoppers, 59% say they will use their devices to assist in making holiday online purchases, and 46% say they will do so to help with offline purchases.

Women are much more likely than men to say they will conduct product research on their mobile devices to assist in making an online purchase (63% versus 52%).

One-third of consumers surveyed who research/shop via mobile say will make holiday gift purchases directly from their devices—with more men than women (40% vs. 28%) reporting they will do so.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji