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Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.

The report, which was the second in a series, was based on data from a survey of 100 people responsible for influencing or making B2B technology buying decisions (33% influencers; 67% decision makers).

More than half of respondents (57%) said they had looked at product brochures/data sheets from B2B technology vendors in the past six months, the most engagement with any content type.

Other commonly consumed content types include: Emails from vendors (52% have read in the past six months), white papers (52%), competitive vendor worksheets (42%), and case studies/success stories (42%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji